The Benefits of Using Salesforce Commerce Cloud for Your Business

Enhance and expand – this embodies the essence of Salesforce Commerce Cloud. By offering your customers seamless ways to engage with your brand, both online and offline, you create an enriched experience. In return, customers provide valuable insights, financial support, affection, and recommendations, fostering the growth of your business.

Salesforce Commerce Cloud empowers you to accelerate your market presence, employing a data-driven strategy for promotional activities and enabling limitless scalability. This scalability is facilitated through advanced customization using Page Designer and various add-ons.

However, even a sophisticated solution like SFCC may not be a perfect fit right out of the box. It’s crucial to select the Salesforce Commerce Cloud features that align with your business requirements and customize them to meet your specific e-commerce needs. Navigating the extensive functionality of the platform can be overwhelming without prior experience.

So continue reading to explore a comprehensive overview of Salesforce Commerce Cloud, delving into essential details that will aid you in making an informed decision about whether the SFCC platform is the perfect fit for your business needs.

What Is Salesforce Commerce Cloud?

Salesforce Commerce Cloud (SFCC) is a robust cloud-based software-as-a-service (SaaS) solution tailored for e-commerce websites. Born from the amalgamation of Salesforce’s acquisitions, Demandware in 2016 and CloudCraze in 2018, SFCC offers seamless scalability and a unified approach to communication channels. Whether your customers are browsing on desktop or mobile, SFCC ensures a cohesive experience.

In SFCC, retailers are presented with two distinct products:

Salesforce B2B Commerce Cloud

Ideal for businesses engaging in large-scale product purchases or wholesale transactions. This edition offers transparent pricing, AI-driven ordering, intuitive search capabilities, and direct business-customer interactions. Leveraging these features can elevate your operating profits by up to $3.6 million within three years.

Salesforce B2C Commerce Cloud

Tailored for businesses interacting with individual online shoppers. This solution excels in delivering timely communications through its AI engine, Einstein. Paired with social media extensions, a comprehensive marketing suite, and diverse store templates, B2C Commerce Cloud thrives in personalization. It lets you meet your customers where they are, offering tailored shopping recommendations that significantly enhance sales and conversions.

Key Features of Salesforce Commerce Cloud

Predictive Artificial Intelligence

At the heart of SFCC lies Einstein AI, a powerful tool that deciphers customer behavior patterns. By understanding these nuances, SFCC tailors product recommendations and refines upselling strategies, ensuring each interaction is meaningful and tailored to the individual shopper.

Comprehensive Omnichannel Suite

SFCC’s omnichannel capabilities are unparalleled. It seamlessly bridges the gap between the digital and physical worlds, allowing customers to embark on a journey that spans websites, social media, live chat support, and even offline store visits. Regardless of the touchpoint, SFCC ensures a flawless experience, deftly handling language nuances and regional preferences.

Optimized Localization

Navigating the complexities of international markets has never been easier. SFCC empowers businesses to effortlessly adapt to diverse market regulations, taxation policies, languages, and cultural nuances. This optimized localization ensures compliance while enhancing customer satisfaction, regardless of geographic location.

Top-notch Marketing and Merchandising Tools

SFCC’s advanced e-commerce merchandising toolkit sets the stage for a consistent and captivating customer experience. Displaying products uniformly across different countries becomes effortless, while sophisticated marketing features elevate campaign launches and monitoring. SFCC enables businesses to adapt key messages, test them across various channels, and drive sales by striking the perfect chord with customers.

Mobile Adaptability

With a significant portion of web traffic originating from mobile devices, SFCC adopts a mobile-first approach. It ensures that your website functions seamlessly on a plethora of popular smartphones. Moreover, SFCC offers an array of payment options, including Apple Pay and Google Pay, ensuring that the online checkout process on handheld devices remains frictionless and user-friendly.

Full Scalability

SFCC grows with your business aspirations. Whether you start as a small local shop or evolve into a vast enterprise, SFCC provides the necessary scalability. The platform effortlessly handles high traffic volumes, ensuring customers can place orders without encountering website lags or crashes, even during peak sales seasons. Its cloud-hosted architecture allows for adding more web and application servers, accommodating an expanding user base without a hitch.

Effortless Auto-Upgrading

Salesforce Commerce Cloud takes the hassle out of staying updated. Regular feature updates and fixes are seamlessly integrated via the user-friendly admin panel. Businesses can embrace the latest enhancements without the need for extensive technical support, ensuring they stay at the forefront of e-commerce innovation effortlessly.

Top Benefits of Salesforce Commerce Cloud

At the end of the day, e-commerce is all about increasing sales. However, this final goal can be broken down into smaller parts, which we call “perks” or “advantages.” The following are the benefits you can get from Salesforce for e-commerce.

Smart, AI-Powered Insights

Salesforce Commerce Cloud brings a 360-degree view of customer behavior to the forefront. Imagine grasping the intricacies of your customers’ desires and seamlessly translating this knowledge into highly relevant offers. With Einstein Commerce Insights, you can delve into shopping carts, unraveling the products customers intend to buy and suggesting complementary items, all without the complexity of integrating external resources. This intelligent data analysis sets the stage for personalized and compelling customer interactions.

Elevated Shopping Experiences

Your customers deserve nothing but the best, and Salesforce Commerce Cloud delivers just that. You can captivate your audience through intuitive product recommendations, predictive sorting algorithms, and advanced search suggestions. Take it a step further by integrating click-and-collect options, bridging the gap between online and in-store experiences. Did you know that 25% of customers opting for click-and-collect make additional purchases in physical stores? Salesforce ensures your customers enjoy a seamless, multi-channel shopping journey.

Enhanced Marketing Efficiency

One of the standout features of Salesforce Commerce Cloud lies in its ability to harmonize marketing and sales efforts. The platform provides an advanced toolkit for marketing and merchandising, enabling the alignment of promotional activities. Bid farewell to the age-old battle between sales and marketing teams; Salesforce streamlines content, catalog, product, and pricing management across multiple sites, currencies, and localizations. Tailoring products to specific customers becomes effortless, significantly boosting conversion rates.

Enhanced Customization Made Simple

Crafting an enticing and user-friendly design for your e-commerce site is now effortlessly achievable. Thanks to the intuitive “Page Designer” feature, even those without technical expertise can easily construct page layouts, templates, and components. Drag-and-drop functionality allows the seamless placement of carousels, banners, and various components, enabling users to create visually appealing pages in just a few clicks. Plus, the platform offers a wealth of pre-designed elements and blocks. What’s remarkable is the ability to preview content before it goes live, and scheduling options allow precise control over when to publish. For those seeking a unique look, Salesforce Commerce Cloud permits custom designs, although the assistance of skilled developers might be beneficial in this endeavor.

Unified Look and Feel Across Devices

Salesforce Commerce Cloud ensures a consistent and seamless experience across multiple devices. With responsive websites, your shop adapts flawlessly to laptops, smartphones, and tablets. This mobile-first approach enhances user experience and earns favor with Google, as mobile-friendly sites are ranked higher. The Page Designer feature allows you to preview and adjust content specifically for mobile devices, ensuring optimal presentation regardless of the screen size.

Exceptional 5-Star Customer Support

Salesforce Commerce Cloud revolutionizes customer support by providing unparalleled visibility. Agents no longer need to navigate endless documentation or engage in time-consuming manual operations. The platform offers a comprehensive view of customer data, eliminating guesswork and enabling support representatives to deliver personalized services efficiently. With this enhanced visibility, support teams can significantly reduce call times by 25% and case volumes by 10%. Salesforce B2B Commerce Cloud empowers your support staff to focus on what truly matters – meaningful interactions with your customers.

Top 4 Examples of Salesforce Commerce Cloud Success Stories

1. L’Oréal

L’Oréal, a beauty industry giant, harnesses the power of Salesforce Commerce Cloud for both B2C and B2B solutions. With over 200 D2C websites powered by Commerce Cloud, one of their brands experienced a remarkable sales boost of 15% to 20% due to Einstein AI recommendations. This implementation has allowed L’Oréal to foster meaningful relationships with consumers and beauty professionals alike.

2. Guess

Adapting to the challenges posed by COVID-19, Guess swiftly migrated its in-house e-commerce stores from 48 countries to SFCC. The results were staggering – a 72% faster loading time for their websites, leading to a remarkable 60% increase in conversion rates. Guess embraced the dynamic capabilities of SFCC to enhance its online presence significantly.

3. Unilever

Unilever, a global consumer goods behemoth, utilizes Salesforce Commerce Cloud to connect with customers across diverse channels. With over 400 brands and a vast workforce, Unilever leverages Commerce Cloud to launch websites within weeks or months instead of years. This agility empowers them to swiftly adapt to market demands and consumer needs, solidifying their position as an industry leader.

4. Puma

Puma, a renowned sportswear brand, prioritized maximizing mobile traffic and chose SFCC to achieve this goal. By implementing Commerce Cloud’s Storefront Reference Architecture, they achieved remarkable results. Their mobile sites now load 69% faster, with images loading in under 2 seconds. Additionally, these websites efficiently handle higher traffic volumes, leading to a subtle yet significant improvement in conversion rates. Puma’s decision to embrace SFCC’s capabilities has revolutionized its online presence, ensuring a seamless and swift shopping experience for its customers.

Want To Extend The List With Your Own SFCC Success Story?

As a distinguished Salesforce Commerce Cloud partner, Envision has redefined e-commerce experiences. Through our unparalleled expertise in Salesforce professional services, we’ve crafted success stories that resonate with innovation, customer satisfaction, and business growth. Our commitment to excellence, coupled with our deep understanding of Salesforce Commerce Cloud, propels businesses to new heights of success.

Join us on a journey where your business aspirations meet exceptional solutions, creating a legacy of success in the ever-evolving world of commerce.